Riverwired.com: H&M Has More Sustainable Fabrics!
ckane - Control Union
The Swedish-import clothing chain H&M hasn't just now jumped on the sustainable bandwagon, they began incorporating organic cotton in 2004 into some children's items and have eased into it ever since. Now, they're continuing with more organic cotton than ever (2,000 tons will be used this year, as opposed to 30 tons two years ago), as well as organic wool, recycled wool, and recycled polyester.
???We are now using organic cotton in all departments. We???re proud that we???re able to meet increased interest from our customers and at the same time contribute to the increased demand for organically grown cotton. Garments made from organic cotton include both fashion items and updated basics,??? says H&M Head of Design Ann-Sofie Johansson.
The organic cotton they use is all certified by the Control Union , and the retailer is also a member of The Organic Exchange, which promotes the growth of the organic cotton industry. In addition to stimulating the growth of the organic cotton industry, which can take a few years for each individual farmer who makes the conversion, H&m also hopes to improve the growing methods for conventional cotton.
That does it: shopping it H&M is no longer a guilty pleasure.
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