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1. Most Huggable: Green(er) Fridges, the Million Tree-A-Thon, Decentralized Energy + More
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2. Today on Planet Green
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3. Lance Armstrong: more bike commuters, please
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4. Victoria's Secret Offers Itty Bitty (Recycled) Bikini
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5. Handpresso: Get Your Java And Better Biceps, Too
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6. How to Green Your Kitchen
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7. Powering 20,000 Homes: The World's Largest Solar Farm Opens
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8. Syntec Biofuel: Closer to Fuel from Waste
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9. TreeHugger + SMITH Six-Word Memoir Contest: Contribute Your Story
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10. Smart Condo by Peter Busby
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11. UCLA: New Super-Porous Materials Can Trap CO2
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12. Living like Ed
Most Huggable: Green(er) Fridges, the Million Tree-A-Thon,...
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Today on Planet Green
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Lance Armstrong: more bike commuters, please
Transportation
Lance Armstrong will soon unveil his 18,000 Austin-based bike shop, Mellow Johnny's (named after the Tour de France's yellow jersey -- or "maillot jaune"). The goal of the shop is to promote bike culture and bike commuting:
"This city is exploding downtown. Are all these people in high rises going to drive everywhere? We have to promote (bike) commuting..."Showers and a locker room will allow commuters who don't have facilities at their offices to ride downtown, store their bikes at the shop, bathe and catch a ride on a pedicab or walk the rest of the way to work.
Armstrong's advocacy could move mountains. Cycling has always been a trend-driven sport. As far back as the 1800s, manufacturers promoted their technological innovations by sponsoring racers. In the U.S., bike sales boomed in the early '70s (reaching a high they've never quite touched again) due to a sudden craze for road bikes.
That boom quickly fizzled. The industry lacked the breadth of products to sustain consumer interest. For casual riders, a lightweight performance bike just wasn't the right choice for commuting, running errands, or hauling cargo.
Then, in the '80s, a group of obsessed hobbyists in California invented the mountain bike, upending the industry and sparking a more sustained boom. At one point, mountain bikes comprised 60% of bikes sold, even though most of these machines never saw a trail. The sturdy frame, thick tires, upright riding position, and forgiving suspension of a typical mountain bike suited it well to cities and sidewalks.
Today, the mountain bike has led to a flowering of cruisers, commuters, and comfort bikes. Some have described the present day as a golden era for bikes. But despite the rosy outlook, sales have been level -- decently high, but not really growing.
Back when Lance was powering his way to seven consecutive Tour de France victories, the cycling industry referred to the "Armstrong effect," the sales boost that resulted directly from Lance fandom. The runaway success of Lance's Livestrong campaign further testified to the man's broadbased appeal.
Now Lance has turned his attention to promoting bikes for the rest of us. If he succeeds, his most lasting legacy might be as an environmental champion.
Victoria's Secret Offers Itty Bitty (Recycled) Bikini
Fashion & Beauty
Handpresso: Get Your Java And Better Biceps, Too
Design & Architecture
How to Green Your Kitchen
how to green your life
What's the Big Deal?
The eco-friendly kitchen begins with eating green, but it doesn't end there. Energy-efficient food preparation and cleaning habits, using equipment made from sustainable materials, and dodging toxic chemicals are also important if you want to have a truly healthy kitchen. Fortunately, making the right choices for your well-being is also good for the pocket and the planet. Our straightforward and simple suggestions for preparing earth-friendly meals--from fridge to food to cleanup--will turn you into a greener gourmet in no time.Powering 20,000 Homes: The World's Largest Solar Farm Opens
solar
Syntec Biofuel: Closer to Fuel from Waste
Cars & Transportation
TreeHugger + SMITH Six-Word Memoir Contest: Contribute Your Story
contests
Smart Condo by Peter Busby
Design & Architecture
UCLA: New Super-Porous Materials Can Trap CO2
Science & Technology
Living like Ed
Friends of TerraPass
Just in time for the Oscars, TerraPass is releasing two Ed Begley, Jr. videos. Ed does a good job breaking down how TerraPass works and answering some of the basic questions folks ask about carbon offsets. Let us know what you think.
Here's Ed talking about how he uses offsets:
And here he is explaining how offsets work:
In other Ed news, he is about to release his new book "Living Like Ed: A Guide to the Eco-Friendly Life." The book is a hands-on guide to greening your home and habits. It includes handy worksheets and even has a chapter on carbon offsets. If you want to meet the man in person, catch one of his upcoming book signings:
- New York, Wednesday, Feb. 20, 7:00 - 8:00 PM, Strand Bookstore (828 Broadway)
- Los Angeles, Tuesday, Feb. 26, 7:00 - 8:00 PM, Book Soup (8818 Sunset Blvd)
- Los Angeles, Thursday, Mar. 8, 2:00 - 3:00 PM, UCLA BookZone Events (308 Westwood Plaza, Ackerman Union 8133)
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